This could be the main indicator of the new reference in the discrimination of sustainable products. The Carbon Footprint, literally "carbon footprint" is an index that measures the impact that human activities have on the environment, indicating the amount of greenhouse gases produced measured in terms of carbon dioxide. Today more and more innovation must be sustainable, it is increasingly necessary to combine sustainability with market economy with ecology. E 'need but out of a logic of communication entirely superficial window dressing, indeed in order to enter a location where the attention and commitment are not anchored to the words but easy to design a project, a concrete, verifiable and long term. Thus for example, Mazzali, a manufacturer of furniture, has chosen the path of the wood and paint in water color and produce its products. Wood in its various forms of processing by the multi-layered honeycomb, is a renewable material allows for the definition and exercise of economic activity in the full respect for the fact by initiating and ensuring full compliance campaigns, protection and conservation. Not only that, Mazzali favors the use of domestic timber, reducing the route of delivery, reducing emissions from transport, imposing strict standards in selecting the supplier of the raw material. The painting is to a technology that allows a high reduction of solvent emissions into the atmosphere that is at home, placing itself as an icon of innovation and sustainable paradigm. Mazzali more than ten years to use paints, which ranks today as a leader in the field of sustainable paint. About the Author mauro